Today sees the launch of the ‘Young Scot is on an Energy Mission’ campaign and to tell us all about it we’re delighted to welcome guest blogger Laura Copley, Low Carbon Behaviours Development Officer with Young Scot …
Young Scot, as the national youth information and citizenship agency for Scotland, has a key role to play in informing and engaging young people on the issues of energy and climate change, supporting them to make informed decisions and choices which limit their impact on the environment.
Launching a pioneering project that uses the innovative Young Scot Rewards platform, based on the principles of loyalty cards used in the private sector, young people are being encouraged and rewarded for making sustainable lifestyle choices which reduce their carbon footprint when shopping, travelling, working and living. Following our principle of co-design, over 700 young people have so far inputted into the scheme, exploring the Individual, Social and Material factors around low-carbon behaviours, using the innovative ISM analysis tool (Individual, Social, Material). Working closely with organisations such as Climate Challenge Fund, Zero Waste Scotland, Energy Saving Trust, Scottish Natural Heritage and a wide range of regional community based projects; there are now 73 organisations in Scotland offering points and rewards to young people in order to help them make low carbon choices.
Young Scot has, to date, launched five campaigns that include offering points and rewards to young people in areas of: Sustainable Transport, Upcycling, Food Growing, Climate Change and the Year of Natural Scotland. With over 1,700 young people earning ‘green’ points so far, the Rewards scheme has led to increased youth participation in activities that both, increase awareness of low carbon living, and make positive changes within society.
‘Young Scot is on an Energy Mission’ is a campaign all about saving energy in the home. Young people can earn points on their Young Scot cards by doing the ‘Big Energy Quiz’; a simple home energy audit designed to raise energy awareness and cut carbon. They can also earn points by calling the free-phone number of Home Energy Scotland (0808 808 2282) where they can get independent advise from energy experts.
Plus, we have some amazing energy related rewards on offer, including a work-shadowing opportunities with the marketing executive at Energy Saving Trust and volunteering opportunities at the Glasgow Science Centre during their Energy Emersion launch days. We also have some fun animal draft excluders, cuddly hotties, eco-desk lights, light bulb timers and more.
Our campaign will be live from today to Friday, 1 November and includes:
- Geek Chic Jumper Facebook competition – Keeping cozy this winter
- Young Scot Extra video case study – What to do if you get stung with high energy bills
- Energy Facebook memes
- Twitter posts #YSmission
- Information articles
- Energy support sign-posting.
Please visit our ‘Young Scot is going on an Energy Mission’ campaign page if you’d like more information. If you’d like to know more about our approach using the ISM tool, get in touch.